1st Edition 2014
Paperback (19 Dec 2015)
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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
| ISBN: | 9781349495603 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Macmillan |
| Pub date: | 19 Dec 2015 |
| Edition: | 1st Edition 2014 |
| Language: | English |
| Number of pages: | 185 |
| Weight: | 270g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 11mm |
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