Paperback (14 Jun 2002)
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Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. In Mobile Marketing, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.
| ISBN: | 9780749437985 |
| Publisher: | Kogan Page |
| Imprint: | KoganPage |
| Pub date: | 14 Jun 2002 |
| DEWEY: | 658.8002854692 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 226 |
| Weight: | 402g |
| Height: | 234mm |
| Width: | 142mm |
| Spine width: | 16mm |
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Paperback
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