Publisher's Synopsis
Many people who use multimedia and who decide how and if to have a multimedia program made are not technology experts. These professionals need to know what multimedia is and why, how and when to use it to solve real world challenges. This work explains in accessible terms the technology and production of multimedia and details its most effective uses in today's organizations.;The work includes decision-making tools and checklists, and enables readers to assess their own needs and determine appropriate productions for different situations.
