Publisher's Synopsis
This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.
Museum Marketing and Strategy Designing Missions, Building Audiences, Generating Revenue and Resources
2nd Edition
Hardback (22 Aug 2008)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780787996918 |
| Publisher: | Jossey-Bass |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 22 Aug 2008 |
| Edition: | 2nd Edition |
| DEWEY: | 069.0688 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 511 |
| Weight: | 986g |
| Height: | 244mm |
| Width: | 188mm |
| Spine width: | 33mm |
