Hardback (30 Nov 1991)
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Designed to help marketers understand and implement national account marketing programmes which generate long-term, profitable relationships, this book uses case studies to illustrate the organizational challenges that this field presents and the ways to meet them successfully.
| ISBN: | 9780136117087 |
| Publisher: | Pearson Education Limited |
| Imprint: | Pearson Education Limited |
| Pub date: | 30 Nov 1991 |
| Weight: | -1g |
| Height: | 229mm |
| Width: | 150mm |
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Paperback
Published 18 Jun 2020
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