Publisher's Synopsis
The CEO who transformed the foundering Apple Computer Inc into the country's top marketing powerhouse gives his own account of one of the most celebrated corporate crises in recent years.
Odyssey Pepsi to Apple-- A Journey of Adventure, Ideas, and the Future
Paperback (06 May 2011)
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Book information
| ISBN: | 9780060915278 |
| Publisher: | Perennial Library |
| Imprint: | Perennial Library |
| Pub date: | 06 May 2011 |
| DEWEY: | 331.761004165092 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 450 |
| Weight: | 395g |
| Height: | 204mm |
| Width: | 133mm |
| Spine width: | 30mm |
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