Paperback (10 Feb 2005)
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As Britain's population continues to age, so the consumer market will also have to evolve in a similar manner. This title looks at aspects such as demographics, mature marketing and addressing the special needs of ageing in order to provide a clear definition of market requirements in coming years.
| ISBN: | 9780862423834 |
| Publisher: | Age Concern |
| Imprint: | Age Concern |
| Pub date: | 10 Feb 2005 |
| DEWEY: | 658.800846 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 192 |
| Weight: | 385g |
| Height: | 245mm |
| Width: | 172mm |
| Spine width: | 19mm |
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