Publisher's Synopsis
Probes the psychological principles and scientific techniques involved in successful forms of persuasive appeal.
Persuasion How Opinions and Attitudes Are Changed
2d Edition
Paperback
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780826103642 |
| Publisher: | Springer Publishing Co |
| Imprint: | Springer Publishing Co |
| Edition: | 2d Edition |
| Language: | English |
| Number of pages: | 179 |
| Weight: | -1g |
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