Hardback (31 May 1996)
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This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.
| ISBN: | 9781572730663 |
| Publisher: | Hampton Press |
| Imprint: | Hampton Press |
| Pub date: | 31 May 1996 |
| DEWEY: | 153.852 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 280 |
| Weight: | 566g |
| Height: | 230mm |
| Width: | 165mm |
| Spine width: | 25mm |
