2010
Hardback (26 May 2010)
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
| ISBN: | 9781403913432 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 26 May 2010 |
| Edition: | 2010 |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 386 |
| Weight: | 766g |
| Height: | 249mm |
| Width: | 182mm |
| Spine width: | 32mm |
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Paperback
Published 18 Jun 2020
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