Publisher's Synopsis
The Lee Kuan Yew Global Business Plan Competition (LKYGBPC) is a biennial university startup challenge in Singapore which is organized by the Institute of Innovation and Entrepreneurship (IIE) at Singapore Management University. The LKYGBPC derives its name from Singapore's founding Prime Minister, who developed the country's defining business plan bringing Singapore onto the global stage. It is this spirit of entrepreneurship, innovation and ambition that the competition enshrines.This book is a practitioner's guide to the entrepreneurial journey of selected start-ups - from cradle to success. By reflecting on their personal stories, the book provides aspiring entrepreneurs with potential roadmaps on how they, too, can chase their dreams and experiment with various business models to achieve success. With real-life case studies from the finalists of the 10th Lee Kuan Yew Global Business Plan Competition, Pioneering a Smart, Sustainable, and Resilient Future: Founder Stories and Business Models seeks to provide readers with the framework to elicit their own blueprint for a successful venture.
