Publisher's Synopsis
Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance as an industrial sector. Items that are expected to be readily available, consumer products can take on a very broad definition. At Plunkett Research, the consumer products industry includes household products, soaps and cleansers, cosmetics and makeup, skin care, nail care, and hair care. This carefully researched book covers exciting trends in the business consumer products, cosmetics, hair and personal services. This reference tool includes thorough market analysis as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the hundreds of leading companies, worldwide, in all facets of the consumer products industry, including private and public firms. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
