Publisher's Synopsis
The tenth edition of Political Campaign Communication: Principles and Practices provides a clear and thorough survey of the strategic decisions vital to the success of contemporary political campaigns. The authors draw on a host of examples involving political campaigns at local, statewide, and national levels to illustrate all aspects of campaign communication, from forms of public address to buttons, yard-signs, and billboards, to traditional media and the use of internet and social media platforms. Throughout the volume they draw on communication theories to clearly explain contemporary political campaign practices.
Updated to reflect most recent practices and events from the 2020 presidential campaign, the book also considers journalistic practices and ethical considerations of today.
Features of the tenth edition:
- Updates to reflect data on the 2020 election cycle
- Updated and expanded discussion of social media platforms and practices
- New art and graphics program to engage students and increase information retention
- Expanded discussion of the history, practice, and state of journalism today
- New chapter on local campaigns
