Publisher's Synopsis
You'd think that, after reading hundreds of marketing books, you would have that "I'm ready to tackle the world" feeling of total and utter know-how. But what I've found is that the problem with the ideas in those books is just that-ideas-because what businesses actually need are proven strategies for getting people to contact your business and sign on the dotted line. Which is why I wrote this book: to give you, the budding business owner, a clear, step-by-step plan that actually gets results.
