Publisher's Synopsis
This volume explores a central political paradox: American scholars, journalists and citizens periodically question the viability of their presidential electoral system yet believe that presidential elections are our best hope for a better tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image", exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centred on candidates, mass media and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992 elections and suggests tomorrow's research agenda.
