Publisher's Synopsis
The text begins with an overview of the public relations process, introducing the ROPE model (research, objectives, planning, and evaluation) which helps organize programs in public relations.
Public Relations Cases
2nd Edition
Book (16 Aug 1991)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780534164829 |
| Publisher: | Wadsworth Pub. Co. |
| Imprint: | Wadsworth Pub. Co. |
| Pub date: | 16 Aug 1991 |
| Edition: | 2nd Edition |
| DEWEY: | 659.2 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 484 |
| Weight: | -1g |
We recommend
$1.47off
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
Save $1.47
RRP $69.73- $68.26
