3rd Edition
Book (15 Aug 1994)
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This work begins with an overview of the public-relations process and introduces the interactive ROPE model (research, objectives, programming, evaluation) to organize public-relations programmes. Topics covered include public affairs and investor relations, government relations and case studies.
| ISBN: | 9780534248406 |
| Publisher: | Wadsworth Pub. Co. |
| Imprint: | Wadsworth Pub. Co. |
| Pub date: | 15 Aug 1994 |
| Edition: | 3rd Edition |
| DEWEY: | 659.2 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 477 |
| Weight: | 816g |
| Height: | 240mm |
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