Print this page
Qualitative Research Methodology in Business

Qualitative Research Methodology in Business

Hardback (28 Apr 2022)

Not available for sale

Includes delivery to the United States

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Check stock

Publisher's Synopsis

This book is aimed at graduate students of business and business practitioners. It demonstrates the application of qualitative research in the business setting both from the perspective of different methods (of data collection, systemization, analysis and interpretation) and different business functions (human resources, production and marketing). Numerous real-life illustrative examples and case studies are featured to guide students as well as practitioners towards a successful completion of their own qualitative research projects.

Book information

ISBN: 9781118945612
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 650.0721
DEWEY edition: 23
Language: English
Number of pages: 440
Weight: -1g
Height: 244mm
Width: 170mm

We recommend

Weird Walk

Weird Walk (Firm) (c...

Hardback
Published 10 Oct 2023

  • $26.31
Add to basket

$5.01off

How Migration Really Works

Hein de Haas

Hardback
Published 09 Nov 2023

Save $5.01

  • RRP $32.29
  • $27.28
Add to basket

$3.28off

Bring No Clothes

Charlie Porter

Hardback
Published 07 Sep 2023

Save $3.28

  • RRP $25.83
  • $22.55
Add to basket

$1.07off

Mornings in Jenin

Susan Abulhawa

Paperback
Published 07 Feb 2011

Save $1.07

  • RRP $12.90
  • $11.83
Add to basket

$14.09off

The Wuhan Cover-Up

Jr Robert F Kennedy

Hardback
Published 05 Dec 2023

Save $14.09

  • RRP $51.66
  • $37.57
Add to basket

$0.28off

The Dream

David Icke

Paperback
Published 14 Sep 2023

Save $0.28

  • RRP $19.37
  • $19.09
Add to basket

$10.93off

The Canceling of the American Mind

Greg Lukianoff, Rikk...

Hardback
Published 17 Oct 2023

Save $10.93

  • RRP $38.74
  • $27.81
Add to basket

$0.75off

White Minds

Guilaine Kinouani

Paperback
Published 20 Oct 2023

Save $0.75

  • RRP $19.36
  • $18.61
Add to basket

$2.21off

Israelophobia

Jake Wallis Simons

Hardback
Published 07 Sep 2023

Save $2.21

  • RRP $16.78
  • $14.57
Add to basket

$0.27off

Lessons in Chemistry

Bonnie Garmus

Paperback
Published 02 Mar 2023

Save $0.27

  • RRP $12.90
  • $12.63
Add to basket