Publisher's Synopsis
With today's business world getting increasingly competitive and dynamic, it is essential for salespeople to constantly reinvent themselves, as well as be equipped with a different mindset and skills to thrive in the market. To achieve this, they need the ADÆPT(TM) sales system.
Based on the intensive work done with more than thirty-seven companies over the last decade, the ADÆPT(TM) sales system was developed and aims to empower B2B salespeople with cutting-edge tools to increase their sales by differentiating themselves from the competition. With this system, they will learn how to attract, adapt, and acquire more customers in the new economy, moving from the traditional consultative sales approach to a collaborative one. They will be able to position themselves as a value-adding partner to their customers, instead of justbeing a vendor. With the ADÆPT(TM) sales system, B2B salespeople will be equipped with all the know-how they will need to reinvent their sales and tackle the challenges in any business environment.
