Publisher's Synopsis
As the sport management industry continues to grow and evolve, so do the methods for gathering and applying research findings to drive successful sport organizations. Research Methods and Design in Sport Management, Second Edition With Web Resource, imparts modern explanations of research design, implementation, analysis, and assessment that are specific to the discipline of sport management.
An invaluable resource for both students and practitioners, the text first helps readers understand the research process and then delves into specific research methods. Special attention is devoted to the process of reading and understanding research in the field, preparing readers to apply the concepts long after reading the text and learning the foundational skills:
- How to conduct a thorough literature review
- Theoretical and conceptual frameworks to guide the research process
- How to develop appropriate research questions and hypotheses
- Techniques for conducting qualitative, quantitative, and mixed-methods research
- Methods for analyzing data and reporting results
To ensure readers can effectively apply the research concepts presented, practical examples of past research by leading sport management scholars are incorporated throughout the text. At the conclusion of each chapter, a Research Methods and Design in Action feature presents excerpts from the Journal of Sport Management to serve as case study examples with noteworthy descriptions of the employed research methods. Each journal article is then featured in its entirety in the new companion web resource, along with discussion questions that may serve as additional learning activities to guide students through challenging concepts.
Research Methods and Design in Sport Management, Second Edition, presents the tools to engage in the broad spectrum of research opportunities in sport management. With the help of this book, readers will ensure that they properly collect, analyze, and share research to inform strategic business decisions.
