2nd Edition
Book (29 Nov 1992)
Not available for sale
Includes delivery to the United States
Out of stock
Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more. Features include: the strategic planning model; retailing in action scenarios that discuss ethics, international retailing or competitive strategy; and legal and financial chapters that offer coverage of financial planning and statements, including a six-month merchandizing budget.
| ISBN: | 9780538826976 |
| Publisher: | College Division, South-Western Pub. Co. |
| Imprint: | College Division, South-Western Pub. Co. |
| Pub date: | 29 Nov 1992 |
| Edition: | 2nd Edition |
| DEWEY: | 658.87 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 864 |
| Weight: | 1610g |
| Height: | 241mm |
| Width: | 210mm |
| Spine width: | 38mm |
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