Publisher's Synopsis
Smart Pricing introduces innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, this book goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
Competing in Tough Times brings together the powerful new strategies that world-class retailers are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more. To support each approach, he presents full-length examples from retailers covering every market sector, from consumer goods to apparel to technology.
In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. The book contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers' understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors' conclusions, and techniques for successfully applying them.
