Publisher's Synopsis
SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google. The key difference between SEO and paid advertising is that SEO involves "organic" ranking, which means you don't pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
Learn practical SEO principles, tactics, and concepts from the author (the SEO Queen) to start generating the results and exposure you want from your small business marketing online.
