Publisher's Synopsis
What gives a salesperson the edge in todays competitive sales arena? What distinguishes the extraordinary salesperson from the rest? It is the ability to be in touch, in tune and up to date that makes the successful salesperson. Based on a tried-and-tested training programme, the guide outlines eight steps to successful selling, which are designed to build the salesperson's skills: prospecting; call planning; the approach; the presentation; overcoming objections; closing the sale; after-sales follow-up; and the right mental attitude.
