3rd Edition
Paperback (30 Dec 2008)
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Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
| ISBN: | 9780230520936 |
| Publisher: | Macmillan Education UK |
| Imprint: | Red Globe Press |
| Pub date: | 30 Dec 2008 |
| Edition: | 3rd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 358 |
| Weight: | 712g |
| Height: | 243mm |
| Width: | 189mm |
| Spine width: | 22mm |
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Published 18 Jun 2020
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