6th Edition
Paperback (16 May 2012)
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This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model.
| ISBN: | 9780071086967 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education/Asia |
| Pub date: | 16 May 2012 |
| Edition: | 6th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Number of pages: | 704 |
| Weight: | 1178g |
| Height: | 203mm |
| Width: | 254mm |
| Spine width: | 25mm |
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Published 18 Jun 2020
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