Publisher's Synopsis
This eagerly awaited text introduces the ground breaking Gaps Model approach to services marketing, which differentiates between the marketing of goods and the marketing of services.
Services Marketing - McGraw-Hill Series in Marketing
Paperback (01 May 1996)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780071148818 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 May 1996 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 700 |
| Weight: | 1160g |
| Height: | 230mm |
