Serving All Urban Consumers

Serving All Urban Consumers A Marketing Approach to Water Services in Low and Middle-Income Countries

Paperback (15 Jan 2004)

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Publisher's Synopsis

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. This book (Book 1) considers how governments can best support an enabling environment, both for utilities and other stakeholders, to work effectively towards improving services to all consumer groups.

Book information

ISBN: 9781843800545
Publisher: WEDC
Imprint: WEDC
Pub date:
DEWEY: 363.61091724
DEWEY edition: 22
Language: English
Number of pages: 112
Weight: 383g
Height: 234mm
Width: 156mm
Spine width: 6mm