Publisher's Synopsis
Going through a crisis can be overwhelming and confusing. We invest in crisis management and planning in business, but what about when a crisis strikes in our personal lives? In this extraordinary memoir, Danica Bunch seamlessly combines her expertise in crisis PR and management with the challenges of her own health crisis, offering a unique and powerful framework for navigating personal upheavals.
In the face of unexpected health challenges, Danica recognised the need to embrace her role as the CEO of her own life. Drawing upon her training and craft, she applied crisis management strategies to regain control, face uncertainty, and redefine her identity. Through her remarkable journey of confronting breast cancer, Danica not only shares her story but also provides practical tools and guidance to help others navigate their own personal storms.
Through the lens of her personal experiences, Danica illuminates the parallels between crisis management in business and crisis management in real life. By breaking down the overwhelming nature of personal crises, she empowers readers to trust the process, tackle challenges one step at a time, and emerge stronger and more resilient.
In this compelling narrative, Danica takes readers on a profound exploration of resilience, self-discovery, and the transformative power of embracing personal crises. Her story serves as an inspiration to anyone facing their own trials and tribulations, offering a guiding hand and empowering readers to navigate the storms of life with courage and grace.
An empowering memoir that seamlessly merges the worlds of crisis management and personal upheaval, "She has breast cancer" provides a powerful framework for finding strength, healing, and hope. Danica's unique perspective and practical tools make this a must-read for anyone seeking resilience and clarity in the face of life's challenges.
