Paperback (30 Jan 2016)
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Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.
| ISBN: | 9781631573576 |
| Publisher: | Business Expert Press |
| Imprint: | Business Expert Press |
| Pub date: | 30 Jan 2016 |
| Language: | English |
| Number of pages: | 265 |
| Weight: | 428g |
| Height: | 206mm |
| Width: | 296mm |
| Spine width: | 17mm |
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Hardback
Published 02 Nov 2023
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