Publisher's Synopsis
Small Business Management is the core text in the Macmillan Small Business Series. It is the successor to the popular Small Business: Planning, Finance and Control. This new edition has been fully updated and expanded to form a comprehensive guide to the management of small and medium sized enterprises (SMEs), from conception and efficient operation through to the management of growth. New sections are included on marketing and involvement in Europe, making this a central text for small business students in higher education and on a range of professional courses. It is also suitable for any SME manager who is looking to improve the performance of their business.
