Publisher's Synopsis
How can you manage website designers if you don't understand the technology?
How can you create a website that increases your business's profits?
Will a website designer understand your business and your customers as intimately as you do? Even the best designers probably have no background in marketing, no previous contact with your target audience and little experience in setting a business strategy for a website. That's why it's important that you learn enough about how the Internet works and how your business will benefit from having a website, to manage the design team.
Packed with practical tips, checklists, and numerous examples, Small Business Websites that Work will walk you through the decisions you need to make in commissioning a website for your organization and managing the team responsible. Learn how to:
- spot common defects in the website design
- make the site more profitable for the company
- differentiate the company on the Internet
- promote the website effectively
- integrate your website with the rest of your business
You could just put your existing brochure online, but this book will show you how you can build a site that will generate a better response from the marketplace and will enable you to engage the Internet community more fully.
