Publisher's Synopsis
This is a new and extensively revised edition of this popular text which deals with the problems and issues facing entrepreneurs and small business today. It now includes: a number of new contributions from leading experts, including new chapters on Venture Capital, Uncertainty, Innovation and Management and Small Firms Policy in Europe; a greater emphasis on the use of case studies to illustrate material; and a number of new exercises and assignments;The text will be of interest to both undergraduate and postgraduate students of business and Entrepreneurship as well as to people who run or work for small businesses.;Reviews of the previous edition:;'a good book - particularly for graduate students with aspirations to small business management. Practical advice with good coverage of human relations ... case studies are also helpful'.;'...one of the most fluent and well structured texts of its type. It is easy to use - especially as far as students are concerned ... the case studies form a sound focus for the concepts introduced. An excellent book!';'...a very readable and valuable text, providing a comprehensive review of the topics covered as well as a valuable set of notes and references ... When coupled with a comprehensive index and supported by some useful statistical evidence, the text provides an important addition to the now burgeoning body of literature on small business' -David A. Kirby in The Service Industries Journal
