Publisher's Synopsis
At age seventeen Fred DeLuca borrowed $1,000 from a friend -- and started SUBWAY. Today, over 30,500 stores in over 87 countries and annual sales exceeding $9 billion, Fred DeLuca's SUBWAY is a success story with a message...START SMALL, FINISH BIG. In this trail-blazing, iconoclastic book, Fred DeLuca draws on his own experience and that of twenty-two other entrepreneurs who started on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King, and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals: Where winners get their ideas...and where to look for yours; The two ways -- the only two ways -- to increase profitability; The importance of constantly improving a business; The one thing you must never let happen to you; The essential lesson of being persistent.
