Publisher's Synopsis
Showcasing remarkable and memorable branding projects crafted with limited resources and a shoestring budget, Start from Scratch celebrates the ambitious businesses and entrepreneurs that create bold narratives on a small scale.
When faced with limited resources and a shoestring budget, how do small businesses devise strategies to make their brand stand out in the competitive business landscape? Delve into a remarkable collection of visual and brand identities crafted by ambitious small enterprises from around the globe, complete with memorable brand experiences designed by aspiring entrepreneurs in order to carve out a distinctive niche in the market.
Start from Scratch celebrates the ingenuity and resourcefulness of small business branding, and showcases captivating narratives behind these unforgettable brands and discover the magic of bold branding on a small scale, from mesmerising logos, alluring packaging, vibrant colour palettes, to captivating typography, all brought to life against all odds and from the ground up.
