2nd Edition
Paperback (18 Sep 1996)
Not available for sale
Includes delivery to the United States
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Europe's bestselling marketing author provides a review of marketing strategy, looks at the main strategic planning tools, explains the concepts and applications of competitive marketing strategy, and looks at marketing in the future.
| ISBN: | 9780749420963 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 18 Sep 1996 |
| Edition: | 2nd Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Number of pages: | 224 |
| Weight: | 450g |
| Height: | 233mm |
| Width: | 154mm |
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