Paperback (30 Jun 2014)
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An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
| ISBN: | 9780990542704 |
| Publisher: | Good Dog Publishing |
| Imprint: | Good Dog Publishing |
| Pub date: | 30 Jun 2014 |
| Language: | English |
| Number of pages: | 412 |
| Weight: | 812g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 21mm |
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Paperback
Published 18 Jun 2020
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