Publisher's Synopsis
Tells how to evaluate current position, identify opportunities, threats, and objectives, select tactics, develop a marketing plan, conduct testing, perform financial analysis, and obtain financial backing.
Strategic Planning for the Small Business Situations, Weapons, Objectives & Tactics
Paperback (01 Nov 1993)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9781558508583 |
| Publisher: | B. Adams |
| Imprint: | B. Adams |
| Pub date: | 01 Nov 1993 |
| Language: | English |
| Number of pages: | 267 |
| Weight: | 431g |
| Height: | 241mm |
| Width: | 159mm |
| Spine width: | 19mm |
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