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Strategies for High-Tech Firms

Strategies for High-Tech Firms Marketing, Economic, and Legal Approaches

Hardback (01 Feb 2013)

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Publisher's Synopsis

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780765617972
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.4012
DEWEY edition: 23
Language: English
Number of pages: 236
Weight: 612g
Height: 229mm
Width: 152mm
Spine width: 23mm

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