4th Edition
Paperback (08 Apr 2005)
Not available for sale
Includes delivery to the United States
Out of stock
This is a comprehensive core marketing text specifically geared for the two- and four-year hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
| ISBN: | 9780471696100 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 08 Apr 2005 |
| Edition: | 4th Edition |
| DEWEY: | 647.0688 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 101 |
| Weight: | 211g |
| Height: | 236mm |
| Width: | 190mm |
| Spine width: | 6mm |
$2.19off
Paperback
Published 29 Sep 2023
Save $2.19
$2.90off
Paperback
Published 25 Oct 2023
Save $2.90
$3.47off
Paperback
Published 10 Nov 2023
Save $3.47
