Publisher's Synopsis
A manual on the fundamentals of advertising includes discussions of agencies, artwork, use of the various media, and the legal aspects of advertising.
The Advertising Answerbook A Guide for Business and Professional People
Paperback (01 Jan 1982)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780130145062 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 01 Jan 1982 |
| Language: | English |
| Weight: | -1g |
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