Publisher's Synopsis
The definitive guide to flourishing as a yoga instructor, expanded and updated with information on how to creatively navigate the ever-evolving post-pandemic teaching landscape. Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career as a yoga instructor. Covering not only how to be a better teacher, the first edition also helped readers successfully navigate the ins and outs of small (or not-so-small) business ownership. A few short years later, the landscape has changed drastically. The pandemic drove a surge of online (digital) yoga, which likely won't change anytime soon. Teachers also face broad cultural shifts, social changes, and an evolving environmental crisis. To succeed they'll need to know how to carve out a business and teach yoga skilfully in this new world. This expanded new edition will help readers: build a loyal student base plan dynamic and engaging classes, including compelling digital yoga content optimise their personal practice become more financially stable maintain a marketing plan and develop a unique brand use social media effectively inspire even more students to embrace yoga teach yoga to inspire creative action in a troubled world. Thousands of yoga lovers take teacher training courses each year, hoping to share what they learn with others. But most training programs don't equip graduates with the entrepreneurial skills and savvy they need to make a go of it. This indispensable and inspiring guide does, helping both new and established professionals maximise their impact as teachers and achieve their career goals.
