Publisher's Synopsis
Let's start at first principles; is everyone creative? The answer is yes.Next, can anyone learn to reconnect with their creativity and apply it for the innovation of better, faster ideas? Again, yes.I've worked around the world with diverse organisations; from Sony Music to Cisco, BBC to Unilever and Spotify to Unicef. Every single one of these creative projects and cultural programs have proven that everyone has some kind of creative talent. And that it's people rediscovering and applying their creative talents that powers the winning innovations of new products, brands, services, etc. Now, right here you open a potential world of pain. The old school learning approach of off-site training for new brainstorming techniques is NOT what we're talking about. Rather, this Better Ideas Faster (BIF) People Program is focused 'learning and doing' to become people who solve problems - and turn problems into opportunities - through the substance of ideas: learning to reconnect with creative talents, increasing confidence in them, and capacity to apply them to innovate better ideas faster.BIF is 20 years proven. I still innovate with global clients - but mostly what I'm about is democratising what I've learnt and making it available to the widest audience, because...'the behaviours, skills and processes of creativity and innovation are the defining skills of the 21st century'I'm Matt Hart.I'm the creator of this BIF People Program. Grab these behaviours.Go be brilliant.
