Publisher's Synopsis
Instantly acquire all the knowledge you need to prosper in the heady and cut-throat world of business - especially if you're a proud business owner. Never again confuse a mission statement with a SWOT analysis or a USP with a POS. Bask in the admiration of clients and competitors alike as you pronounce confidently on the merits of economies of scale, social media and a clear brand identity. Most importantly, know when to blame macroeconomic factors if things don't turn out quite as you had hoped.
