Publisher's Synopsis
Kenichi Ohmae's The Borderless World has changed the way managers view the world and their businesses, and how they invent, commercialize and compete. It vividly shows the increasing dominance of consumers over companies and countries, and the resultant melting away of national economic borders to create a global market. Ohmae's timely advice has enabled major Japanese companies to capture new markets across the world. You too can profit from his proven wisdom.
