Publisher's Synopsis
The China Business Casebook draws on real business case studies created by senior managers, many of whom are studying on or alumni of Executive/International MBA (EMBA/IMBA) Programmes in Mainland China. The Casebook captures unique, actual, operational and strategic business cases, written to reflect and learn from real-world problems and challenges. It will be of great benefit to teachers, researchers and practitioners (including EMBA/IMBA students) around the world, and provides important and valuable insights into decision-making in China-based companies. The Casebook features cases from a wide range of China-based companies, from multinationals to small and medium-sized enterprises, including for-profit and not-for-profit organisations, a significant proportion of which are China-owned. The China Business Casebook is the first title in The China Business Case Study Series. It is published in association with the University of Aberdeen (UK), Webster University (USA), and the China Association for Socially Responsible Leadership, CASRL (UK).
