The Cluetrain Manifesto The End of Business as Usual
Paperback (10 Jan 2001)
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This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
Book information
ISBN: | 9780738204314 |
Publisher: | Basic Books |
Imprint: | Basic Books |
Pub date: | 10 Jan 2001 |
DEWEY: | 658.054678 |
DEWEY edition: | 21 |
Number of pages: | 224 |
Weight: | 272g |
Height: | 229mm |
Width: | 152mm |
Spine width: | 15mm |