The Cluetrain Manifesto

The Cluetrain Manifesto The End of Business as Usual

Paperback (10 Jan 2001)

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Publisher's Synopsis

This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

Book information

ISBN: 9780738204314
Publisher: Basic Books
Imprint: Basic Books
Pub date:
DEWEY: 658.054678
DEWEY edition: 21
Number of pages: 224
Weight: 272g
Height: 229mm
Width: 152mm
Spine width: 15mm