3rd Edition
Paperback (06 Apr 2006)
Not available for sale
Includes delivery to the United States
Out of stock
Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
| ISBN: | 9780805078046 |
| Publisher: | Macmillan US |
| Imprint: | Owl Books |
| Pub date: | 06 Apr 2006 |
| Edition: | 3rd Edition |
| DEWEY: | 808.066659 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 410 |
| Weight: | 332g |
| Height: | 217mm |
| Width: | 142mm |
| Spine width: | 19mm |
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