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The Copywriter's Toolkit

The Copywriter's Toolkit The Complete Guide to Strategic Advertising Copy

Hardback (27 Jul 2012)

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Publisher's Synopsis

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is a reference every writer needs to create powerful, strategic ad copy.

About the Publisher

Wiley Blackwell

Wiley Blackwell

Wiley is a global provider of content-enabled solutions to improve outcomes in research, education and professional practice with online tools, journals, books, databases, reference works and laboratory protocols. With strengths in every major academic, scientific and professional field, and strong brands including Wiley Blackwell and Wiley VCH, Wiley proudly partners with over 800 prestigious societies representing two million members.

Book information

ISBN: 9781405199520
Publisher: Wiley-Blackwell
Imprint: Wiley Blackwell
Pub date:
DEWEY: 659.1
DEWEY edition: 23
Number of pages: 424
Weight: 1050g
Height: 255mm
Width: 196mm
Spine width: 23mm

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