Publisher's Synopsis
New paperback edition of a successful hardcover: The original edition of The Dali Legacy has sold 5600 copies to date (3200 hardcover, 2400 ebook) and is now out of stock. With a lower price point and a new media, marketing, and sales campaign, a paperback edition will find new readers and students of art history.
Captive audience: Authors helm a massive Facebook group dedicated to Salvador Dali (seven million followers) and will leverage administrative powers to promote forthcoming book. The large size of the group also proves enduring popularity of the subject (organic growth of one million followers on the FB group since the hardcover published in 2021).
Proven author track record, perfect author pairing, and plans for events and media on the West Coast and in the southeast: Isbouts has become a house author as a result of his ability to craft immersive, well-researched, and highly readable text and to beautifully pair narrative and images. Isbouts's books consistently receive wide praise and five-star ratings. Isbouts's previous books have sold more than two million copies with 80,000 copies accounted for in BookScan. Isbouts's most recent book with Apollo, Mapping America, has sold over 8,000 copies net with very few returns. His follow-up with Apollo, Mapping the Holy Land, is highly anticipated, and with Brown he coauthored Apollo's acclaimed art book The da Vinci Legacy. Brown, for his part, is the owner of a collection of original Dali art and an expert on his style, making them the perfect pairing to create this book. Having one author in California and one in North Carolina supports multiple author hometown events and media in and around both states.
A must-have to complete an art lover's collection, and a great gift: With brilliant, enlightening text and more than 150 four-color images throughout, this book is a stunning and immersive keepsake for fans of art, pop culture, and history. Dali is one of the most complex and important artists of all time, and this extraordinary book contextualizes him and his effect on the art world far more meaningfully and engagingly than any other attempt.
Standout biography that rises above competition: While there have been biographies of Dali published (Salvador Dali: An Illustrated Life, Tate Publishing, 2007, sales unknown; The Secret Life of Salvador Dali, Dover, 1993, 22,500 RTD), as well as Dali art books on the market (see Dali: The Paintings, Taschen, 2019, 7000 RTD; Dali, Taschen, 2015, 17,600 RTD; Dali. Les Dîners de Gala, Taschen, 2016, 45,000 RTD), this is the first book that offers a deep textual analysis of Dali's life and enduring legacy with the addition of full-color art and packaged at an affordable price point.
First book to explore, and capitalize on, Dali's continued relevance: Dali's relevance lives on today, evidenced by the popularity of Dali museums (the Dali Foundation reports that 1.4 million people visited the Dali museums in 2017 and are rebounding following the COVID-19 pandemic), high price tags for original Dali works (a triptych sold for $13 million in January 2020, a starfish brooch designed by the artist sold for nearly $1 million in June 2023), and a biopic starring Ben Kingsley as Dali that premiered in 2022. And Dali continues to be controversial, with art history accounts on TikTok calling for his "cancellation" in the summer of 2023. In total, proof that fascination with him endures, as the book shows and uncovers the reason for.
Anniversary and seasonal marketing hooks: 2024 is the 120th anniversary of Dali's birth and the anniversary of several key works, including the eightieth anniversary of Dream Caused by the Flight of a Bee Around a Pomegranate a Second Before Awakening and the ninety-fifth anniversary of The Great Masturbator-hooks that will be used to drive marketing and media. Additionally, the book will be published well in advance of the holiday season as well as October's National Book Month, and is perfectly suited for promotions tied to both as an ideal gift book for art lovers and readers interested in one of the most captivating biographies of a master artist.
